The Taiwan Apple Daily (蘋果日報) is a tabloid-style newspaper published in Taiwan and is under the ownership of Hong Kong-based Next Media. Next Media is the largest listed media company in Hong Kong and is also one of the world's biggest Chinese-language media groups. Next Media was founded by Lai Chee Ying Jimmy in 1990 and was known for introducing tabloid-style journalism into Hong Kong and Taiwan, and set trends in both markets. Lai pioneered a reader-centric philosophy with paparazzi journalism in both Hong Kong and Taiwan with his best-selling Next Magazine and Apple Daily newspaper, whereby the publications feature a mixture of strong tabloid material and sensation news items oriented to the mass market with huge amount of bold colours and graphics that attracts a wide range of readers.
The main reason is that Lai is a pro-democracy entrepreneur whom promotes democracy and has been an unrelenting advocate of democracy with high-profile critic of the People's Republic of China government. This is why the publications styles and report contents for Apple Daily are in tabloid sensationalism with hard-hitting political and business reporting association with a prominent critic of the Beijing government. These shows that the founder of an organization gave freedom of the press its constitutional status, to foster the robust exchange of ideas and opinions necessary to democratic governance (N.Y.Times Co. v. Sullivan, 1964). Also, Apple Daily was the first Chinese language newspaper in Taiwan to use huge graphics, bold headlines, full colour pages and paparazzi-style in its news gathering approach to attract readers, especially to the young readers and had succeeded in securing a strong readership.
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