China and Taiwan have very different political and media cultures. First, China is an example of a neo-authoritarian country whereby the government exercise tight controls over the media freedoms. The reason is to pursuit of a developmental agenda that privileges political interests and the continuity of the political status of the Chinese Communist Party (CCP). Also, the independence of the Chinese media is politically constrained, offering the appearance of a system that can be understood only by a state-centric perspective. The contents of the messages conveyed by both the print and broadcast medias are closely supervised and managed by the authorities from the government sector. Examples of such sources are the national television and press, as well as the political news and information.
On the other hand, after the victory of the presidential election for Chen Shui bian on 18 March 2000, which also marked the end to Kuo Min Tang’s fifty-five years of continuous rule over Taiwan, Taiwan had encouraged and created new opportunities for a brand new public spaces into their society, such as to be open for popular mobilization, protest, and participation in the political processes in its country. The is the main reason of the increase in readership for Apple Daily as they company use new communications technologies, such as the mobile telephony Internet forums and outdoor focus groups to amplify the alternative opinions of the grassroots so as to be heard in a greater extends.
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